Facebook Did Not Confirm Hyper-Local Mobile Ad Product, But Here?s How It Would Target You

Facebook may one day let advertisers target mobile users based on their exact current location, but VP Carloyn Everson did not confirm that such a product is in the works to Bloomberg, Facebook tells me. The New York media company misinterpreted statements from Everson, who merely said you could imagine the product evolution afforded by a mobile phone's location awareness. So we won't say Facebook is "readying" such a product, but let's imagine how it could look. Real-time hyper-local Facebook advertising could allow local businesses to advertise to people in sight of their brick-and-mortar store, or let travel companies target people when they're away from their home city. And competition to reach those out-and-about users coud drive up ad prices and earn Facebook more money.

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