amorality shrew: September 2012

Sunday, September 30, 2012

Italians Take Up The Torch To Ignite Their Own Tech Startup Scene ...

Last year Italy?s official statistics bureau, ISTAT, produced a report on the state of the internet in Italy. It found that in world terms, Italy was below average in terms of Internet usage. The European average is 73% usage by population, but Italians were hovering around the 63% mark. But official statistics can be cruel and out of date ? and it?s clear now to any observer on the ground that whatever is happening in the home market, Italian tech startups aren?t just shooting for their own country but for yours as well. Evidence of this emerged when Facebook bought Italy-based Glancee, this year ? this was the location based mobile story of the year. And there have been other undercurrents. The Italian Startup Scene Facebook Group which now has over 8,300 members, up from less than 3,000 last year ? is still growing. Clearly many of the old attitudes are changing fast, and are probably out of date as we speak. For instance, the TechCrunch Italy CrunchUp event in Rome this last week was originally supposed to be a simple meetup. But it?s a sign that Italy?s startup eco-system has exploded in the last 18 months or so that we ended up having to find a venue for over 1,000 people who wanted to come. Italy has clearly changed since I scratched around a tiny Italian-only event in 2008.

And it is the young people who are driving the change, as well as forcing politicians ? usually obsessed with the economic crisis ? to sit up and take notice. Refreshingly, the Italian government hasn?t been sitting on it?s hands. The business minister is currently prepping new legislation dubbed ?Startup Italia? which should be passed in early October. A huge consultation process happened on the campus of investor H-Farm, where a number of Italian startups and VCs could contribute. Eventually the legislation is hoped to include new tax breaks for Angel investors and a new kind of limited company allowing for faster hiring and firing compared to traditional companies.

Much of this has been initiated after a report called Restart Italia, drawn up by the fask force established
by the Minister of Economic Development Corrado Passera. The report suggested that startups needed more support in Italy and could boost economic growth and employment, especially among the young and could have a widespread impact on Italian society.

But it hasn?t all been plain-sailing as the largely conservative Italian culture and society has not always been welcoming to tech entrepreneurs. This, despite it?s long history of fascination with cutting edge fashion designers exhibiting on the catwalks of Milan and it?s well-earned reputation as a crucible of innovation in the world?s leading high performance sports cars.

But the signs of the times are changing. Regional governments within Italy ? which often have more autonomy than central government ? are dreaming up their own initiatives outside the dead-locked corridors of Rome. Perhaps one of the fastest moving is the tiny regional state of Trentino around the city of Trento. A semi-autonomous region which effectively makes it own rules, it is currently putting into a place a scheme called Trento Rise, which is planning to launch a scheme to incubate over 100 companies from all over Europe in partnership with other Italian accelerators. It?s no coincidence that hits head, Prof. Fausto Giunchiglia, once worked at Stanford University. And because Trentino?s local government can raise it?s own taxes, some years ago it decided pump its wealth into innovation initiatives, allocating close to 3% of its provincial GDP to research. By contrast the national Italian government as a whole puts just 1% of GDP into research. The result ha been that Trentino is one of Italy?s wealthiest regions and almost sealed off from the economic pain in the rest of the country.

Tiny Trento is also part of the European Union backed project called the European Institute of Innovation and Technology (EIT) ICT Labs, along with Stockholm, Paris, Berlin, Helsinki, Paris, Einhoven. This means it has access to millions of Euros in funding to promote real-world spin out companies from academic research at Master and PhD level.

Thus, at the TechCrunch Italy event this week, the buzz was palpable in the venue, a reproduction of Shakespeare?s Globe Theatre in London, created 10 years ago by an Italian entrepreneur. Some highlights of the day included appearances by Rome City officials and the Italian business minister to support the event. And the fact that Alec Ross, Senior Advisor for Innovation to Hillary Clinton took time out to speak about how to create a society and culture that is open to startups and innovation. Despite the Wi-Fi not holding up and the weather being too hot, most agreed it was a great event, attracting pan-european VCs such as Index Ventures, Doughty Hanson and Balderton Capital.

During the day we had 50 speakers, speakers, a great agenda, a startup showcase, an amazing venue and some great sponsors. We?re even had a hackathon organised by Hackitaly. There were almost 5,000 people on the live stream and the hashtag #TCItaly trended on Twitter in Italy. Thanks to Populis and Mind The Bridge Foundation for putting it all together.

Here?s a run-down on the startups that presented on stage, the startups that exhibited and some others we found out about on our travels.

You can check out all the video from the day here.

STARTUP PITCHES WINNER:
Atooma
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The winner of the startup pitches, Atooma is a mobile toolkit to create your own mini-apps. It's like IFTTT for mobile, You can set up conditional eventsthat automatically trigger simple actions, based on things like time, location, your favourite apps, email and so on). Because it's a contextual app it is aware of your environment and your behaviour, effectively making your smartphone smarter. People can then publish their mini app in the Atooma community and others can download it. It has a very simple user interface. And example of use is getting your inbox Sms or e-mail automatically read to you while driving or preventing your phone from ringing or logging onto a network when the battery is about to die. This was a great startup.

OTHER COMPANIES THAT PITCHED:

ADmantX

ADmantX matches ads to brand-safe appropriate content. Its semantic technology and dynamic categorization matches ads with consumers in the right frame of mind with the right message. Because keyword targeting makes mistakes, Adamantix is semantic data for ads. You can create an ad base on the best content and increase click through rates and thus the yield. Operating in Italy, the UK and the USA. They have $1.5m in revenue and are raising another round of financing after a $2.8 million round last year.

Iubenda

Iubenda is basically a site with the ability to create a privacy policy for your site on the fly. It?s solving a real problem for startups. They have generated 8,000 already. Eventually they want to allow any won to easily generate cheap legal documents. The subscription service has realised 100k Euro so far.

NextStyler

NextStyler is an exclusive fashion brand, solely Made in Italy, created by emerging fashion designers and directly chosen by its customers. NextStyler creates a competition for designers based around a theme like Winter wear. designers upload their sketches and compete through a voting system. The best rated sketches are manufactured in Italy by skilled people and sold on NextStyler online-shop. They have raised 500K Euros seed fudging and are aiming for a new 1.5m Euro round.

Staq.io

Created at a Techcrunch Hackathon last year Staq is a back end as a service. You upload your code and they create a REST API out of the bios, with scaling and everything. You can create mobile apps, Facebook apps, web service, etc etc ? They are in private beta right now. From Monday they will be in a ?major accelerator? in Seattle.

MoneyFarm

MoneyFarm is a little like having a personal banker. It recommends users a free portfolio of investments based on their profile and goals. The portfolio is then divided into different Asset Classes. MoneyFarm does not take commissions but offers the techniques that big investors use to grow a client?s portfolio. By doing this they how to reduce the costs of traditional mutual funds by 50%.

OTHERS THAT STOOD OUT FROM THE CROWD:

Urlist
Urlist is a collaborative tool to collect, save and organize your Web resources. Our atomic unit of information is the list of links, that is a collection of resources about a choosen topic. Lists can be public or private, collaborative or personal, and with the play button, browsing a list is as easy as flipping through a book. Urlist <3 the Internet.

Stereomood
Stereomood is the music service that delivers curated playlists from independent artists and labels to best suit your current mood. An alternative, serendipitous method of discovering fresh sounds from the top 150 music blogs from across the web: the perfect accompanying soundtrack, whatever your activity or mood may be.

Metwit
Metwit is interactive weather data services in the cloud. Metwit API allows to build interactive and simple apps that collect hyperlocal and crowdsourced environmental data and/or embed this data into your geobased platform using simple web development skills. smartphone app. building api

Pick1
The most amazing tool to get active feedback from your users while boosting traffic, generating sales (we generate 4 times conversions compared to any other ad-based-only tool) and building a demographic database of your users! Big Data for the Opinions ? Pick1 is an active learning engine, necessary for any self-aware brand. Pick1 is an end-to-end Real-Time Marketing solution based on Market Research automated to super-personalize the World Wide Web users? experience.

Selfloops
You can improve only what you measure. Selfloops has created an integrated sensor and tracking fitness platform. Our mission is to provide the tools to people that are serious about sports, that want to track and analyze their fitness activities and want to be in control on how to improve.

Danica Patrick could take Newman's crew in 2013

DOVER, Del. (AP) ? Danica Patrick appears set to work with Ryan Newman's crew for her fulltime Sprint Cup ride in 2013.

Stewart-Haas Racing would like to ease Patrick's transition by letting her work with crew chief Tony Gibson and his team. Newman, who drives the No. 39 for SHR, would then be in the market for a new crew chief.

"I'm just kind of looking at what's best for her, surrounding her with the best people we can that are upbeat and positive," said Greg Zipadelli, Stewart-Haas Racing competition director and race strategist for Patrick.

Zipadelli said Saturday that all options are being considered and a decision could be made in the next week or two. But the move is all but official. He's been talking to crew chief candidates for 2013 that would likely work with Newman.

Zipadelli said Gibson's experience and upbeat approach make him a great fit for Patrick, who is 11th in the points standings in her first full season driving for JR Motorsports in the Nationwide Series. She ran a limited Nationwide schedule in 2010 and 2011.

"It's easier to do that than to bring somebody else in that we don't know or know as well as we know him," Zipadelli said. "I think he'd add an awful lot to her and her program."

Patrick has made six Cup starts this season and will race her 10th and final Sprint Cup Series event on Oct. 21 at Kansas Speedway.

She'll make her seventh Cup start of the season Sunday at Dover International Speedway. Patrick said she's a Gibson fan and supports the pending move.

"I've always felt like he listens to me when I'm talking and that always means a lot," Patrick said. "I feel like I get the respect from him. I think that's the culture that Tony Stewart and all the guys there create. Everybody's happy."

Newman has one win this season and failed to make the Chase for the Sprint Cup championship field.

He said after Saturday's qualifying he had "no idea" about Gibson potentially leaving for Patrick's team.

"I don't know that I am (losing him) or he is or whatever," Newman said. "I don't know what you're talking about."

_____

TESTING 1, 2, 3, 4: NASCAR will let organizations test at circuit tracks four times next season to go along with the season-opening test at Daytona.

The organizations can pick the tracks where they'll test. NASCAR had banned teams from testing at circuit tracks since 2009 in a cost-cutting move.

"We feel like it's time to open that up and allow the teams to manage their testing and get back on facilities that host our events," NASCAR vice president of competition Robin Pemberton said Saturday. "You'll see that as the year unfolds that teams will be moving around the countryside."

NASCAR will hold a test session for the 2013 car next week at Talladega. Pemberton said test will focus on the cooling and drafting packages.

There are also tests scheduled for Texas, Kansas, Charlotte, and Phoenix.

"We are developing this car and tires at the same time," Pemberton said. "It's something we haven't been able to do in the past. But because Goodyear has put the resources toward tires ... we're better positioned now to develop the car and the tire at the same time."

Team owner Jack Roush liked the move.

"As long as it's the same for everybody," he said.

The new testing policy is only for the Sprint Cup series.

_____

DENNY AND DOUG: Denny Hamlin has more in common with Michael Jordan than a love of golf and VIP treatment at Charlotte Bobcats game.

Turns out, they're both tight with Jordan's former Chicago Bulls coach, Doug Collins.

Collins, starting his third season coaching the Philadelphia 76ers, has forged a bond with Hamlin over the past 18 months after the NASCAR star visited the Sixers before their 2011 playoff run.

Hamlin was invited by Collins to address the team and played a game of HORSE with guards Jrue Holiday and Evan Turner.

"I've just enjoyed watching his career and how he's doing," Collins said.

Collins was impressed with Hamlin's impromptu talk to the team about having fun and enjoying the playoff chase ? something he admitted to the Sixers he failed to do when he was runner-up for the 2010 Cup championship. Hamlin also shared a story about he stuck by his pit crew after a poor season, then was rewarded the next season with his crew was recognized as one of the best in the sport. That message of sticking together as a team through the tough times resonated with Collins because the Sixers had turned a 3-13 start into a playoff berth.

"He said he's my biggest fan," said Hamlin, smiling. "I think my mom is, but he texts us every week now during the Chase and congratulates us on how we've been doing."

Collins is a master motivator who has turned the Sixers into winners and Eastern Conference contenders. He requests smiley faces when he texts his players and gifts them with inspirational books.

"He gives you that pep talk similar to MJ," Hamlin said. "He's a lot like (owner) Joe Gibbs in the sense of how he is as a team leader."

Hamlin's stop in Philadelphia was no one-and-done meeting. Athletes meet other athletes or coaches all the time at awards shows, commercial shoots, or sponsorship requirement. But a bond forged like the one between Collins and Hamlin is pretty rare. Collins doesn't even watch NASCAR. Hamlin, while an NBA junkie, is a Bobcats fan. They met again last season with the Sixers played at Charlotte.

"I don't know what he sees in us," Hamlin said. "But he knows that I'm a huge basketball fan and I have the drive to win the championship. He's just behind me every week."

Hamlin, third in the points standings, was open this week about his disdain for racing at Dover International Speedway. Hamlin received advice from a sports psychologist that he needed to "fall in love with the track."

Collins read this week about Hamlin's struggles at Dover and was proud of how he is trying to overcome them.

"I just tried to reach out and gave him some encouragement," Collins said. "I just tell him to kick (rear) and that I'll be watching. More important, have fun with what you're doing. The thing I love about him is that he loves what he's doing."

Collins just hasn't quite persuaded Hamlin to make the 76ers his favorite NBA team over the Bobcats.

"It's tough being a Bobcats fan," Hamlin said. "But being the home team, you've got to root for them."

But he does root for Collins and the Sixers to do well ? especially in the postseason.

"I'm just a big fan of Doug," Hamlin said. "I think he's one of those guys that has the respect of everyone at the NBA."

Source: http://news.yahoo.com/danica-patrick-could-newmans-crew-2013-191654424--spt.html

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Crucial matchups in Giants-Eagles

Philly will try to keep Vick upright, but N.Y. must contain McCoy, among others

ANALYSIS

By Greg Bedard

NBCSports.com contributor

updated 6:56 p.m. ET Sept. 29, 2012

Greg Bedard

As NFC East rivals, the Giants and Eagles are certainly very familiar with each other.

But this Eagles team is much different than the version the Giants saw last season in Week 3 (Giants won 29-16) and Week 11 (Eagles won 17-10).

In the first meeting last season, the Eagles? defense under new coordinator Juan Castillo was very much in flux. The struggles on that side contributed to Philadelphia starting the season 1-4 and then 4-8. In the second meeting, Eagles quarterback Michael Vick was injured and Vince Young led Philadelphia to victory.

So while the teams know each other well, the Giants have more to adjust to this time around. The Eagles know what they?re getting from the Giants. The personnel may have changed a little bit, but with Kevin Gilbride and Perry Fewell directing the offense and defense, respectively, Philadelphia can gameplan with a little more certainty.

But, as always, the matchups will tell the tale in the Sunday Night Football game. After going over the tape, here are the five most crucial aspects of the matchups between the Eagles and Giants:

Limiting Victor Cruz
No one knew who Giants receiver Victor Cruz was in the first two weeks of the 2011 season when he had two catches for 17 yards. Cruz set the stage for his breakout season in Week 3 against the Eagles when he had three catches for 110 yards and two touchdowns, including an electrifying 74-yard score. In the Week 11 matchup, Cruz was even better with six catches for 128 yards and a touchdown.

The Eagles had problems against Cruz because the Giants like to move him around a lot. That was also a problem for Philadelphia last week against the Cardinals when Larry Fitzgerald had nine catches for 114 yards and a touchdown. Cruz and Fitzgerald are different players physically, but their teams use them in similar fashion. The Eagles are simply going to have to figure out a better way to do with those types of players.

When Cruz is lined up on the left side, cornerback Nnamdi Asomugha can handle him. It?s elsewhere that is the problem. The best option would likely be to matchup Dominique Rodgers-Cromartie, who is physical and athletic, against Cruz. Rookie nickel back Brandon Boykin would seem to be overmatched against Cruz. You can bet Gilbride will be designing ways to get Boykin into coverage against Cruz, but the Eagles will need to have answer for it. Expect Philadelphia to use some sort of bracket coverage against Cruz with help from linebackers or a safety.

Slowing the Eagles' pass rush
Philadelphia is really starting to click with four-man rush, which stars Jason Babin (2.5 sacks) at left end, and Trent Cole (1.5 sacks) on the right side. The Eagles use a heavy line rotation, so backups Darryl Tapp and Brandon Graham will also get their snaps. The Giants have to feel good that left tackle Williams Beatty has returned to the lineup and played well. That has allowed Sean Locklear to go back to the right side, where his skills fit better. The Giants use a lot of sets that involved multiple tight ends and running backs, so they will be asked to help on the edges against the ends.

Where the Eagles might have an edge is up the middle. Starting defensive tackles Derek Landri and Cullen Jenkins are very disruptive and are more physical than the interior Giants line of left guard Kevin Boothe, center David Baas and right guard Chris Snee. Fletcher Cox and Cedric Thornton are the rotation guys at tackle for the Eagles, who run a nine-man line rotation to keep players fresh.

Giants' secondary on the spot
Giants safety Antrel Rolle (knee laceration) isn?t a sure thing to play, but it?s likely he?s out there. But with right cornerbacks Jayron Hosley and Michael Coe dealing with hamstring injuries, that means third-stringer Prince Amukamara will be starting for the Giants. He has yet to live up to his 2011 first-round draft status, so expect the Eagles to go after him. Amukamara played well in the Thursday night blowout victory over the Panthers, but the Eagles are more dangerous with receivers DeSean Jackson and Jeremy Maclin.

Giants DE Jason Pierre-Paul vs. Eagles LT Demetress Bell
Everyone knows how lethal the Giants? pass rush is, and that should certainly continue against an Eagles line that allows a ton of pressure. Vick brings on some of the issues himself with indecisiveness and holding onto to the ball too long, but the Eagles will need to play well up front to win.

Bell has the toughest job against exquisite end Jason Pierre-Paul, who has 1.5 sacks and about a dozen other quarterback pressure so far this season. This is a matchup where not having starting left tackle Jason Peters (ruptured Achilles) really hurts. The Eagles are going to have to help Bell against Pierre-Paul, or Vick is going to running the entire game.

Eagles RB LeSean McCoy vs. Giants DE Osi Umenyiora
These two have had a well-publicized battle of verbal and Twitter shots for some time, so there?s a little extra fuel on the fire. The latest installment of this feud came last week when McCoy called Umenyiora ?a ballerina in a Giants uniform? during an ESPN interview. Umenyiora has called McCoy ?Lady Gaga? in the past, and even wished him a happy Mother?s Day.

Most of it is in good fun among rivals, but the Giants know they have to be serious about stopping McCoy, last season?s All-Pro running back, if they want to win. He has rushed for at least 100 yards in three of his six career games against the Giants. To limit a shifty, cut-back runner like McCoy, the Giants are going to have to be sound in their gaps and run fits, and not just on the defensive line. Linebackers Mathias Kiwanuka (strong side), Chase Blackburn (middle) and Michael Boley (weak) will need to be disciplined.

Complicating things are the motions with Jackson, and the play-action bootlegs the Eagles like to use with Vick. If the linebackers are fooled by any of the play fakes, that will leave McCoy amble room to gash the Giants on the backside.?

Greg Bedard is a contributor to NBCSports.com and the NFL writer for the Boston Globe. Follow him on Twitter @GregABedard.

? 2012 NBC Sports.com? Reprints

More newsNick Laham / Getty Images

Crucial matchups in Giants-Eagles

??Bedard: As always, the matchups will tell the tale in the Sunday Night Football game. After going over the tape, here are the five most crucial aspects of the matchups between the Eagles and Giants:

Source: http://nbcsports.msnbc.com/id/49225927/ns/sports-nfl/

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Saturday, September 29, 2012

The Success and Evolution of As Seen On TV Marketing

The As Seen On TV marketing strategy has made possible the discovery of alternative ways to do tasks in a more simplified way with the use of ingenuous inventions. There?s a wide choice of tools that are being sold using this approach. The reason it is still popular these days is that it continues to generate sales to some new, as well as, old inventors, at least for some.

The Level of Success

Even the founder of this marketing strategy can?t fully explain the unpredictability of the consumer?s buying decisions. Despite a well structured infomercial, there are still many ads that don?t succeed. As a matter of fact, it has been estimated that only 10% of all products advertised through TV infomercials became blockbusters. The rest either generated just enough sales to sustain the business or simply became lackluster. One of the probable reasons of unsuccessful infomercials is because of the failure to understand the current trend of the market and the culture of the consumer?s buying habits.

The only thing that manufacturers actually do is simply put up an ad that will be as truthful as possible and insert some artful stints to increase the chances of success. This is probably a good thing to know most especially that some doubt the authenticity of these kinds of advertisements. However, no one can deny as well that not all products work in the same way for different types of people. So it is always expected that there are naysayers in every batch.

The Changing Times

Media is now flooded with attractive celebrities promoting the products of multinational companies and other big corporations. Secondly, ratings are harder to find and many TV stations are struggling to compete just to get the biggest audience share possible. Also, TV at present is undoubtedly not only the place where ads are effectively channeled. And lastly, social media has affected almost every aspect of advertising including standard infomercials. These are but some of the changes that have affected the direct response marketing industry. This means that it is in a tougher time period that faces lots of other competing advertising platforms. In this regard, an infomercial made 15 years back will most likely fail if launched today. This is the reason product demonstrations on TV have been overhauled.

If you have noticed, those who are still watching infomercials today often belong to the 30s, 40s or higher age groups. Kids, teens and particularly the young adults usually do not have the luxury of time and interest to watch these TV ads. It is either they are busy doing their work or school tasks or probably because they don?t use TV that regularly because of too much smart phone and Internet immersion. By carefully identifying the target age group, one can create a more effective As Seen On TV advertisement. Understanding this realization is one of the reasons that keep manufacturers afloat in their business.

Know the reason why not all As Seen On TV, products generate good sales. Know that manufacturers try to advertise their products as truthfully as possible. It?s just that the authenticity of infomercials is sometimes questioned because of varying customer feedback.

Source: http://toddsblogs.com/shoppingandproductreviews/2012/09/28/the-success-and-evolution-of-as-seen-on-tv-marketing/

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Cold Brew Irish Coffee: The Best Part of Waking Up Drunk [Video]

Click here to read Cold Brew Irish Coffee: The Best Part of Waking Up Drunk

Cold brew coffee has recently gained a massive following for its incredible smoothness and delicious flavor. Irish coffee, being caffeinated and alcoholic, has been popular for even longer. Too bad Irish coffee usually tastes like an 80-proof mug of acid. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/EBGBWeBsV04/cold-brew-irish-coffee-the-best-part-of-waking-up-drunk

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Yikes! Fish sports a penis with 4 hooks

A male fish from Mexico has some fearsome genitalia. Equipped with four hooks, the male's sex parts might allow him to grab onto a resistant female during mating, researchers say.

The freshwater llanos mosquitofish, or Gambusia quadruncus, was described this month in the Journal of Fish Biology by a team led by researcher Brian Langerhans of North Carolina State University. Langerhans explained that the male's hooked genitals may be a counter-response to the female's own defenses against undesirable mates.

"Typically, reproduction is more costly in females, so females favor ways of reducing mating with 'lower quality' males, but reproduction is cheap in males and so selection favors ways of mating with as many females as possible," Langerhans said in a statement.

Females of this species have evolved to have a big ball of tissue that blocks most of the genital pore. This means the female would have to deliberately allow the male to mate with her unless the male evolved a counter-response, Langerhans explained.

The four-hooked genitalia could help the males overcome resistance and latch onto a female's genital pore and deposit sperm inside her. (Fertilization in the Gambusia genus takes place inside the female's body and she gives birth to live young.)

Strange as it seems, such hooks aren't unheard of. Another new species (Phallostethuscuulong) that was recently discovered in Vietnam sports sex parts that jut out of its head and are equipped with a rod and a jagged hook to clasp the female during mating.

Science news from NBCNews.com
1. Can a plug-in change your politics?
  Science editor Alan Boyle's blog: If your Web browser told you that your online reading habits leaned toward the conservative or liberal side of the political spectrum, would you seek out more diversity?
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The researchers who described that fish in a July edition of the journal Zootaxa similarly said hooking onto his mate probably helps ensure the male's fertilization success. [ Image Gallery: Weird 'Penis Head' Fish ]

Langerhans also described another strange feature in the llanos mosquitofish. The females have a colorful spot on their anus that seems to indicate the location of the female's genital pore, reproductive status and species. The latter could reduce cross-breeding, Langerhans said.

"So it may be thatG. quadruncus evolved different anal spots to help reduce interspecies matings and possible formation of hybrids," he said in a statement.

Follow LiveScience on Twitter @livescience. We're also on Facebook? and Google+.

? 2012 LiveScience.com. All rights reserved.

Source: http://www.msnbc.msn.com/id/49215686/ns/technology_and_science-science/
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Friday, September 28, 2012

iPhone4s VS. iPhone5 | quick camera comparison ? Orange County ...

So I wasn?t planning to get the iPhone5.

In October 2011 my Uncle Michael purchased the iPhone 4s. He was the supreme Mac geek. He was one of those guys. Totally bought into Apple products and always, always, always got the newest thing. Two weeks later he unexpectedly passed away. The phone was barely used when it was handed down to me.

It took me a long time until I could bring myself to set it up. To wipe it clean of his music, his notes, his fingerprint. But ? as the grief settled in I knew it was ridiculous of me not to.

I have now used it for eleven months. The camera blows my socks off and I haven?t had to delete any of my photos after importing because of course Uncle Mike bought the 60GB model. (I have over 5,000 photos currently in my camera roll.) I know his ghost isn?t attached to it or anything, I don?t believe in that, but in a way it is a connection to him. A memory of him, and the iPhone5 didn?t jazz me enough to trade in.

Oh, not to mention ? I have a phone that is less than a year old. It has a lot of storage space. And in the last two weeks, we have bled out enough cash to take a vacation. Only we had to replace the video card on my iMac, replace the brakes and tires on my car, buy school clothes and school supplies, and repair a major plumbing issue. So, was I going to bleed out another $200 on a phone? Nope.

?But you use it all the time,? my husband said. ?We can hand the old phones down to the boys,? he said. ?You depend on that camera every single moment of the day! Why wouldn?t you want to upgrade to the best that?s out there??

?Not really interested,? I told him.

But guess who was? (Interested.) My aforementioned main squeeze. His iPhone4 was slowly giving up, having lived a nice long life in his pocket and on his nightstand. When the iPhone5 arrived Monday I felt nothing except happy for him to play with his new toy. I sent him a text of a photo of the box, but not at all was my materialism piqued.

?The only thing that could possibly sway me would be the camera,? I told him one night we sat in the garage after putting the kids to bed, sharing a beer.

*

This morning I was testing the iOS6 panoramic camera feature on my phone. Then I thought I should test it with his. I am definitely most interested in how the new iPhone5 camera operates under low light conditions. I felt like this room would be a great environment for the test because there are shadows and light in one space.

?

As someone who takes approximately 10,000 photos a year on her ?phone?, I am pretty sure the choice has been made. Image quality trumps everything else. For me, that 100% zoom says it all. So much better sharpness and detail. (None of these were sharpened or edited in Photoshop.)

Feel free to make your own judgements. I know everyone has their own opinion about these types of things. But man, wow.
As Kip Dynamite says, ?I love technology.?

-Tara

PS : Uncle Michael would TOTALLY support this decision. It feels kind of strange to talk about his death here for the first time in a blog post comparing Apple products. But then again, it doesn?t seem strange at all. xo

?

Source: http://tarawhitney.com/justbeblogged/2012/09/iphone4s-vs-iphone5-quick-camera-comparison/
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UCLA Faculty Association: That Feels Sooo Good

The governor has signed legislation that does everything about tuition other than allocate money to stop it from rising. ?It is (sort of) voluntary for the Regents and UC. And it feels so good.
LEGISLATIVE COUNSEL'S DIGEST AB 970, Fong. University of California and California State University: systemwide student fees.
Existing law, known as the Donahoe Higher Education Act, sets forth the missions and functions of the segments of public postsecondary education in the state. The California State University, which is governed by the Trustees of the California State University (trustees), and the University of California, which is governed by the Regents of the University of California (regents), are 2 of the segments of public postsecondary education. The provisions of the Donahoe Higher Education Act apply to the?University of California only to the extent that the regents act by resolution to make them applicable.

Under existing law, the California State University and the University of California are authorized to charge fees to students attending their respective institutions. ?This bill would establish the Working Families Student Fee Transparency and Accountability Act as a part of the Donahoe Higher Education Act, and would establish various policies relating to student fees and student financial aid at the University of California and the California State University.
The bill would require the regents and the trustees to comply with prescribed public notice and student consultation procedures prior to adopting an increase in mandatory systemwide fees, and would prohibit them from adopting a mandatory systemwide fee increase before specified dates, except as specified. The bill would require the regents and the trustees, by April 2, 2013, to develop a list of
factors that would be required to be taken into consideration when developing recommendations to adjust mandatory systemwide fees.
The bill, commencing with the 2012-13 academic year, would require the trustees and the regents to provide annual reports on expenditures and financial aid to the Legislature, and would require the Legislative Analyst's Office to annually review and report to the Legislature its findings, conclusions, or recommendations regarding the implementation of policies implemented pursuant to the bill. Because the provisions of the bill would be added to the Donahoe Higher Education Act, they would apply to the University of California only to the extent that the regents act by resolution to make them applicable. THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS: SECTION 1.? The Legislature finds and declares all of the following: (a) The California 1960 Master Plan for Higher Education declared that a tuition-free higher education is in the best interest of the state and should be continued for all California residents. (b) The state has long recognized the value of providing broad access to postsecondary education to the state's diverse residents and has demonstrated that commitment by investing in postsecondary education. This act seeks to continue the state's historic commitment to ensuring affordability and access and maintaining quality through the state's public universities, while recognizing the fiscal challenges that confront both the state and postsecondary education. (c) Despite large increases in the number of high school graduates, state General Fund spending on postsecondary education has declined notably. In 2010-11, the state spent $1.6 billion less on postsecondary education than it did 10 years earlier. According to the 2012 Public Policy Institute of California report, "Defunding Higher Education," the University of California and the California State University have responded to funding cuts by reducing course offerings and limiting enrollment, as well as increasing tuition and fees. (d) The state's working families who have children attending the state's public colleges and universities have endured significant increases in mandatory systemwide student fees. While financial aid has alleviated some of the impact from this increase in fees, the increased cost of a college education remains of concern for working families. (e) A report by the California Postsecondary Education Commission, published in 2011 and entitled "College Costs and Family Income: The Affordability Issue at the UC and the CSU," detailed that rising costs are making an education at California's public universities more of a financial strain for many Californians as their incomes have not kept pace with these increasing costs. (f) Between 1990 and 2009, costs for a University of California student living on campus rose by 70 percent. Costs for a California State University student living with his or her family rose by over 80 percent. In this period, median family income in California grew by only 16 percent. With rising costs, and flat or falling incomes, the cost of supporting a student is taking an increasing percentage of the incomes of these families. (g) In 2009, the total cost of attendance for a student living on campus at the University of California was $27,100, an increase of 18 percent from three years earlier. Costs at the California State University increased by 23 percent, to $20,100, during that period. (h) Even with grants and fee waivers, the net cost of a year of attendance at a University of California or a California State University campus is one-third of annual income for a lower income family. Net costs for middle-income families are about one-quarter of annual income. As a result, students may have to work additional hours or increase their debt burden to meet college expenses. (i) Increased costs can hinder a student's progress toward a degree, forcing students to cut their class load to work more hours, leave for semesters at a time, or drop out of school entirely.
(j) According to the "Student Expenses and Resources Survey" conducted by the Student Aid Commission during the 2006-07 academic year, approximately 74 percent of all undergraduate students in the California State University system worked for pay for an average of 24 hours per week. Fifty-one percent of these students reported working over 20 hours per week on average. In the University of?California system, approximately 54 percent of all undergraduate students worked for pay for an average of 17 hours per week, and 23 percent of these students reported working over 20 hours per week on average.
(k) The Institute for College Access and Success, in its report "Student Debt and the Class of 2009," showed that average debt accumulation for California students at public universities has risen by 18 percent since 2005. In California, the average student debt for students who completed a bachelor's degree was $17,326, and national data show that some of the lowest income students who generally have family incomes under $50,000 are much more likely to borrow, and borrow more than their higher income peers, impacting job opportunities and choices after graduation. (l) The Regents of the University of California have raised mandatory systemwide student fees by 68 percent since the 2007-08 academic year, and over 200 percent in the past decade. The Trustees of the California State University have raised mandatory systemwide student fees by 76 percent since the 2007-08 academic year, and over 242 percent in the past decade. (m) The state does not have a proper accounting of the total costs of educating students at either the University of California or the California State University, or the actual uses of student fee revenues, and it is critical for the state's public colleges and universities to demonstrate transparency and accountability to the general public. (n) The state, in partnership with the state's colleges and universities, is committed to ensuring that all financially needy students have the financial assistance necessary for them to enroll in institutions of higher education and complete their postsecondary education objectives. (o) The principles expressed in this act seek to continue the state's historic commitment to ensuring access to the state's public universities for all Californians by ensuring sufficient notification to the general public, students, and the state's working families of any increases in student fees, proper consultation with students, and accountability and transparency with respect to student fee revenue. (p) Changes in resident student fees or in student financial aid funding or packaging policies should take into consideration the total cost to the student of attending the university, including mandatory campus-based student fees, housing and living expenses, as well as all other expenses associated with university attendance. (q) Any increases in mandatory systemwide fees should be accompanied by appropriate increases in funding for need-based student financial aid. SEC. 2.? Article 3.7 (commencing with Section 66028) is added to Chapter 2 of Part 40 of Division 5 of Title 3 of the Education Code, to read: Article 3.7.? Working Families Student Fee Transparency and Accountability Act 66028.? This article shall be known, and may be cited, as the Working Families Student Fee Transparency and Accountability Act. 66028.1.? For purposes of this article, the following terms have the following meanings: (a) "Consultation" or "consult" means a meeting between representatives from the University of California or the California State University and their respective statewide student association representatives in which the representatives from the institutions provide, at minimum, all the following information at least five days before the meeting: (1) A justification for a fee increase proposal, setting forth the facts supporting the fee increase. (2) A statement specifying the purposes for which revenue derived from a fee increase will be used. (3) A description of the efforts to mitigate the impact of the fee increase on needy students. (4) The potential impact to students, including, but not limited to, the changes to the minimum workload burden for all students, if applicable, institutional financial aid awards, and the average student loan debt for undergraduates. (5) Alternative proposals that can be considered in lieu of the proposed net student fee revenue proposal. (b) "Cost of attendance" means the mandatory systemwide fees, books and supplies, room and board, transportation, and miscellaneous personal expenses for an undergraduate California resident student, as used in determining financial aid eligibility. (c) "Mandatory systemwide fees" means the fees that resident students enrolled in the California State University or the University of California, as applicable, are required to pay in order to enroll in courses for the academic term pursuant to any law or any policy adopted by the trustees or the regents, as applicable.
(d) "Regents" means the Regents of the University of California. ???
(e) "Resident" means a student who is exempt from paying nonresident tuition pursuant to Chapter 1 (commencing with Section 68000) of Part 41. (f) "Trustees" means the Trustees of the California State University. 66028.2.? The following state policies apply to student financial aid for resident students, and mandatory systemwide fees charged at the University of California and the California State University: (a) As any changes in mandatory systemwide fees and financial aid resources are considered, the impact on students should be explained to students, including, but not limited to, changes to the minimum work or loan burden for all students, if applicable, institutional financial aid awards, and the average student loan debt for undergraduate students. (b) Students should be consulted before increases on mandatory systemwide fees are proposed, so that students can provide input and ask questions regarding the need for any increases in mandatory systemwide fees. (c) Adequate advance notice should be provided to students regarding any future mandatory systemwide fees, thereby allowing the students and their families greater time to prepare for the mandatory systemwide fees to be assessed. (d) In order to ensure that access is not precluded for any eligible student, and particularly for financially needy students, all current and prospective students should be provided with timely information concerning student financial aid, including the processes associated with applying for and obtaining student financial assistance. (e) In order for the general public to maintain confidence in the state's public colleges and universities, every effort should be made to ensure increased transparency in the uses of mandatory systemwide fee revenue and the rationale for implementing mandatory systemwide fee increases. 66028.3.? (a) Ten days prior to holding a meeting to discuss or adopt an increase in mandatory systemwide fees, the University of California and the California State University shall provide public notice of the proposed mandatory systemwide fee increase as a discussion item in the public agenda for a meeting of the respective governing board. The public notice shall allow for comments to be received, both verbally and in writing, at the meeting and during the 45-day period required pursuant to subdivision (c). The public notice of the proposed mandatory systemwide fee increase shall, at a minimum, include all of the following: (1)? A justification for the fee increase proposal, setting forth the facts supporting the fee increase. (2) A statement specifying the purposes for which revenue derived from a fee increase will be used. (3) A description of the efforts to mitigate the impact of the fee increase on needy students. (4) The potential impact to students, including, but not limited to, the changes to the minimum workload burden for all students, if applicable, institutional financial aid awards, and the average student loan debt for undergraduates. (5) Alternative proposals that can be considered in lieu of the proposed net student fee revenue proposal. (b) The University of California and the California State University shall consult with their respective statewide student associations at least 30 days prior to providing public notice of the proposed mandatory systemwide fee increase. The range of potential mandatory systemwide fees under consideration for the next fiscal year shall be discussed with appropriate student representatives at the time of consultation before public notice of the mandatory systemwide fee increase proposal. (c) The regents and the trustees shall not act to adopt a mandatory systemwide fee increase until at least 45 days after a public meeting is held to discuss the fee. The regents and the trustees shall provide a summary of the comments received pursuant to subdivision (a) in the public notice provided before the meeting to adopt a mandatory systemwide fee increase. (d) The regents and the trustees shall not adopt an increase in mandatory systemwide fees after the 90th day prior to the commencement of classes for the academic year. This prohibition shall not apply to an increase in mandatory systemwide fees for a summer session. (e) (1) In cases where the Governor's proposed budget reduces General Fund appropriations from the prior annual Budget Act for the support of the operations of University of California or California State University, the Legislature enacts or authorizes reduced General Fund appropriations from the prior annual Budget Act for the support of the operations of University of California or California State University, the Legislature enacts a budget reduction for the General Fund support of the operation of the University of California or California State University in the middle of a fiscal year, or the Governor implements a budget reduction for the General Fund support of the operation of the University of California or California State University in the middle of a fiscal year, subdivisions (a), (b), (c), and (d) shall not apply. (2) In the instances described in paragraph (1), the University of California and the California State University shall discuss with their respective statewide student associations proposals for mandatory systemwide fee increases at least seven days before posting notice of action to increase those fees. An increase in the mandatory systemwide fees at the University of California or the California State University shall not become effective until at least 30 days have elapsed after the date on which the fee increase was adopted. (f) Following the adoption of an increase in mandatory systemwide fees in accordance with this act, the University of California and the California State University shall notify matriculated students of the mandatory systemwide fees to be assessed in the upcoming academic year or the upcoming quarter or semester. In addition, the respective institution shall simultaneously inform students about the availability of student financial aid and the procedures for obtaining that financial aid in order to assist students with meeting the increased costs of attendance. 66028.4.? (a) On or before April 2, 2013, the regents and the trustees each shall develop a list of factors that shall be taken into consideration when developing recommendations to adjust mandatory systemwide fees consistent with the policies set forth in this article. The factors shall include, at a minimum, the level of state support, total cost of attendance, impact on various categories of students, including historically underrepresented students and low- to middle-income students, as well as efforts to mitigate the impacts. (b) The factors, and any subsequent amendments to those factors, shall be developed in consultation with the appropriate statewide student body associations and shall be formally adopted by the regents or the trustees in an open and public meeting. (c) Nothing in this section shall be construed to exempt any increase in mandatory systemwide fees from the requirements of Section 66028.4. 66028.5.? (a) The regents and the trustees are urged to maintain their commitment to institutional financial aid program funding by ensuring that at least 33 percent of the revenues of an increase to existing mandatory systemwide fees charged to resident students is set aside by the regents or the trustees, as applicable, for institutional student aid to assist students and families in meeting the total cost of education. (b) The regents and trustees shall report their compliance with this section in their respective annual reports on institutional financial aid pursuant to Section 66021.1. 66028.6.? (a) Notwithstanding Section 10231.5 of the Government Code, commencing with the 2012-13 academic year, the regents and the trustees shall annually provide the Legislature, by February 1 of each year, with detailed information regarding expenditures of revenues derived from student fees and uses of institutional financial aid, and shall provide information regarding the systemwide average total cost of attendance per student. For purposes of meeting the requirements of this section, the regents and the trustees may include this information in their respective annual report on institutional financial aid pursuant to Section 66021.1. (b) Notwithstanding Section 10231.5 of the Government Code, commencing with the 2012-13 academic year, the Legislative Analyst's Office shall annually review, by March 1 of each year, institutional compliance with the policies set forth in this article, and report, in writing, to the Legislature its findings, conclusions, or recommendations regarding the implementation of these policies. This report shall include an assessment of the information provided by the regents and the trustees pursuant to subdivision (a).
(c) A report submitted pursuant to this section shall be submitted in compliance with Section 9795 of the Government Code.?

As the song says, it feels so good (to pass legislation like this), although the Good Times in terms of budget allocation are definitely not rolling:
Source: http://uclafacultyassociation.blogspot.com/2012/09/that-feels-sooo-good.html
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Classes with Kyra ? Arnold's Scrapbook & Craft Supplies

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FAMILY ORGANISER WITH KRYA

What a great idea to put all those important family details in one place for easy access. Kyra has designed that just for you. You will get to choose the colour scheme that suits you. Includes materials and your choice of 4 patterned cardstock, 3 a4 pearl cardstock, 1 contrasting paint, 1 thin chipboard, 1m contrasting braid thin,

alphabet stickers (from selection). Please bring your basic tool kit including adhesives, craft knife and a hot glue gun if you have one.

Date: Wednesday 17th October Time: 9.30-12.30 Cost: $30 includes materials

ANTIQUE CUPBOARD WITH KYRA

Kyra has created this beautiful keepsake.. This is a great off the page project we know you will enjoy. Materials included? except adhesives, please bring your basic tool kit including scissors, pva glue or similar and a 4.5cm x 3.5cm photo. Bring a lock of hair or first tooth or keepsake of your choice to place in jar.

Date: Saturday 13th October Time: 2-5 pm Cost: $30 includes materials

SOMETHING OLD INTO SOMETHING NEW FRAME WITH KYRA

Kyra loves to create using old items that are going to waste in the cupboard. So bring along a old 8?10? frame from home in gold, black or timber and create something special. Please bring a 4?6 photo in sepia or black & white. Please bring basic tool kit including scissors, double sided tape, art glitter glue or similar.

?Date: Saturday 27th October Time: 9-12 Cost: $20

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Source: http://scrapbooking.arnolds.net.au/blog/?p=843
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Thursday, September 27, 2012

Gay Couple Sues Nonprofit For anti-gay flier - Business Insider

Tom Privitere and Brian Edwards' engagement photos in front of the Brooklyn Bridge were supposed to mark a happy moment in their lives.
But that memory was spoiled in early 2012, when the couple found out that a "family values" nonprofit in Colorado had been using their photo to bash same-sex marriage, according to NBC.

Now the gay couple, who married in a civil ceremony in Connecticut in 2010, and the photographer are suing Public Advocate of the United States for using the image, according to NBC.

The couple claimed that Public Advocate was using their photo to spread a "message of hate" by writing the words, "State Senator Jean White?s Idea of ?Family Values?" on it.

They are asking for a court order saying the nonprofit broke the law and are seeking damages, costs, and attorney fees for the copyrighted photo, according to NBC.

"We want to take back the beautiful moment in our lives that was reflected in our engagement photo before it was hijacked,? Edwards told NBC on Monday.
Source: http://www.businessinsider.com/gay-couple-sues-nonprofit-for-anti-gay-flier-2012-9
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Methods For Successful Internet Website Marketing | Hugo Hosting

If you possess a business, and still have expanded onto the Net, you without any doubt view the growing importance of successful Internet marketing. In the world of Ecommerce, it is becoming more and more competing due to the multitude of folks the world wide web can achieve world-wide. One more element is the capability of doing business on the net. You see the merchandise you need, click help to increase cart, fill in your information in a few simple steps, and it can be shipped to you in a few hours, and reach you in a short time. This is why marketing and advertising your business on the net has become so crucial in this fast-paced, ever-evolving moderate.

While the techniques for Internet marketing aren?t the same as individuals used when doing so face-to-face, the concepts tend to be the same. You still provide a creation that you would like to sell, and you have to coerce everyone that they can buy your products or services instead of the all kinds of other similar goods through the multitude of competing companies. Below are a few tips that may help you when planning your online web marketing strategy.

Develop an internet site that is certainly effective. In the event the information about your websites are simple for visitors to read and find the way, and is easily found, they will that?s doubtful leave your internet site to get another one that resembles yours. Invest time to research effective site advancement, and ensure the end product accurately depicts who your company is, and what you are offering. In case you also run your company off-line, be certain your web site reflects the of your company.

Find out what services are available to you that can help you will get the phrase to potential customers. Online advertising may be beneficial, and knowing what to look for when you are performing same goes with necessary. It isn?t necessary to devote a lot of money to permit other people know of your existence online, but keep in mind that you?ll need to have the assets.

Url to as many web sites as you possibly can. Find other internet sites which might be highly relevant to the merchandise and providers you have to offer, and encourage their site owners to link your site to theirs. This is an excellent approach to promote your web page. It can also help increase your client base by top others for you. You can even totally by linking other relevant sites for your requirements own.

ekonline.com gives Search Engine Marketing Techniques Companies in Toronto http://ekonline.com.

Related posts:
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Source: http://www.hugohosting.com/methods-for-successful-internet-website-marketing.html
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Astronauts may play role in Mars robotic missions

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Source: http://news.yahoo.com/astronauts-may-play-role-mars-robotic-missions-215919934.html
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