One of the first things you can do to establish your writing voice, is write a narrative story about you and how your company came to be.
Something personal like that is a great opportunity to inject a lot of personality into your writing and share how passionate you are in what you do.
The best way to hone your writing skills is to maintain a regular writing schedule.
Aside from your regular newsletter, why not take on writing a few extra articles?
You can either write them for your own and submit them to directories as a way to generate extra traffic. Or, you can offer to write as a guest for other publications that your market reads.
The latter is a powerful way to increase your credibility, while also spreading your message!
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